About the Designer
Hi there! This is Lauren… the designer behind the design of Clean Slate and South Paw!
When Michelle came to me wanting to do some WordPress themes for her members, I jumped at the chance! She basically gave me a list of everything she wanted to include, and let me run with it. I sat for quite some time just brainstorming what direction I was going to go in. Michelle had mentioned that she wanted something different than the typical photography blogs you see around. Huge undertaking… huh? The more I thought about it, I came up with a hugely unique idea.
Horizontal blogs are becoming a bit more popular but people are still hesitant on them since they are so new. Michelle and I chatted about doing one, but the more we talked about it, the more we steered away from it. It’s different, but it may be TOO different at this specific time. So… I took the horizontal blog concept and threw it into a vertical blog concept. The result=South Paw. By leaving the header static, this constantly kept the branding in front of the client at all times and I felt this was hugely important.
Once I had my idea for South Paw, I wanted to still offer a more classic version of a theme as this is what photographers are more used to. But our goal was to have everything accessible on an iphone, ipad, and ipod. Most of the photography blogs you see have a flash based header, and we all know, that doesn’t work on these electronic devices. So in Clean Slate, you have a theme that is fully accessible on the iphone, ipad, and ipod, so no matter where you readers/clients are viewing, they can always see your work! Very important thing if you ask me!
I also wanted options in both themes to easily change fonts, colors, etc. to work with everyones branding, so you have this included as well. You have the shell of the theme, but you have full control of your design. Exactly what I intended!